Howard Lefkowitz, an expert in the travel and entertainment industry shares his outlook about domain name and branding.
He says that simply owning a fantastic domain name which is undeveloped is like owning an undeveloped piece of land. The relationship that the brand builds with its audience is what brings credibility to a business and creates a successful business.
Howard is the owner of Vegas.com and has built much of his legacy on it.
You may find the video of Howard Lefkowitz's session in NamesCon 2015 here
He says that simply owning a fantastic domain name which is undeveloped is like owning an undeveloped piece of land. The relationship that the brand builds with its audience is what brings credibility to a business and creates a successful business.
Howard is the owner of Vegas.com and has built much of his legacy on it.
You may find the video of Howard Lefkowitz's session in NamesCon 2015 here