'What is in a domain name?' from a travel and entertainment industry expert

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Howard Lefkowitz, an expert in the travel and entertainment industry shares his outlook about domain name and branding.
He says that simply owning a fantastic domain name which is undeveloped is like owning an undeveloped piece of land. The relationship that the brand builds with its audience is what brings credibility to a business and creates a successful business.

Howard is the owner of Vegas.com and has built much of his legacy on it.

You may find the video of Howard Lefkowitz's session in NamesCon 2015 here
 
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