Victim .fashion: Dutch railroad campaign uses shocking images on a gTLD domain

Prashant Sharan

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Dot .fashion is a gTLD operated by MMX, and aimed at fashion fans, designers and merchants.

The Dutch railroad company ProRail, however, is using the domain name Victim.fashion creatively.

A play on “fashion victim,” the reference to “victim fashion” is a grim insider’s view of fatalities caused by railroad accidents, life-ending events when people ignore railroad signs.

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