Victim .fashion: Dutch railroad campaign uses shocking images on a gTLD domain

Discussion in 'New GTLDs' started by Prashant Sharan, Apr 8, 2019.

  1. Prashant Sharan

    Prashant Sharan India Well-Known Member

    Joined:
    Oct 1, 2018
    Messages:
    2,230
    Likes Received:
    36
    Trophy Points:
    48
    Location:
    India
    Dot .fashion is a gTLD operated by MMX, and aimed at fashion fans, designers and merchants.

    The Dutch railroad company ProRail, however, is using the domain name Victim.fashion creatively.

    A play on “fashion victim,” the reference to “victim fashion” is a grim insider’s view of fatalities caused by railroad accidents, life-ending events when people ignore railroad signs.

    Full article link