Uniregistry blog: Domain name “Minimum Offer” explained

Discussion in 'Resources' started by Prashant Sharan, Oct 23, 2019.

  1. Prashant Sharan

    Prashant Sharan India Active Member

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    When you see a price, even a minimum offer price, that number gets implanted in your brain and your mindset automatically sets the purchase price expectations. This is called price anchoring.

    $999 MSRP, Now only $499. By looking at that, my brain is instantly seeing the $500 savings as the $999 becomes the anchor price. I feel that I’m getting a great deal at $499, because of the $500 savings.


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