Digital Pandit
Well-Known Member
When you see a price, even a minimum offer price, that number gets implanted in your brain and your mindset automatically sets the purchase price expectations. This is called price anchoring.
$999 MSRP, Now only $499. By looking at that, my brain is instantly seeing the $500 savings as the $999 becomes the anchor price. I feel that I’m getting a great deal at $499, because of the $500 savings.
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$999 MSRP, Now only $499. By looking at that, my brain is instantly seeing the $500 savings as the $999 becomes the anchor price. I feel that I’m getting a great deal at $499, because of the $500 savings.
Full article link
