Trends in Football from traffic point of view


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Staff member took a look at the popularity of Football from an online traffic viewpoint.

Here is its observations:

“For the overall category, we tend to see a surprising downward trend in January, specifically around Super Bowl time. The category sees the most action around September, when the NFL season kicks off and college football is a few games in. Traffic tends to decrease as the regular season progresses, but spikes when playoff time and bowl games hit. By January, with the NFL championships fast approaching, there is a large drop in unique visitors, a fall that continues fairly drastically into the offseason. The drop eventually comes to a halt in August, when preseason football begins and the viewership ramps up dramatically through September again.”

The complete article with graph and keyword research details can be found here.
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