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“E-commerce in India is a $11 billion market, and is estimated to reach $20 billion by 2015, growing at a CAGR (compound annual growth rate) of 37% over 2013-15,” Motilal Oswal Securities said in its report on e-commerce. The research firm said their are multiple enablers for this growth which include an increase in the number of Internet users and an increased proportion of online shoppers within those users, growth in the per-shopper transaction value and continued flow of capital by willing investors. The report said currently online travel dominates the e-commerce market but in the future, e-tailing will drive the growth. Online travel constituted 71% of the e-commerce market in India, followed by e-tailing (16%). Travel has grown at a CAGR of 32% over 2009-13
“E-commerce in India is a $11 billion market, and is estimated to reach $20 billion by 2015, growing at a CAGR (compound annual growth rate) of 37% over 2013-15,” Motilal Oswal Securities said in its report on e-commerce. The research firm said their are multiple enablers for this growth which include an increase in the number of Internet users and an increased proportion of online shoppers within those users, growth in the per-shopper transaction value and continued flow of capital by willing investors. The report said currently online travel dominates the e-commerce market but in the future, e-tailing will drive the growth. Online travel constituted 71% of the e-commerce market in India, followed by e-tailing (16%). Travel has grown at a CAGR of 32% over 2009-13
