In 2009 toy retailer giant Toys R Us successfully acquired the generic domain name Toys.com in an auction, and set up a website on the generic domain name shortly after to expand its reach and help control the important top spots in search engines for the highly searched term.
They did well with the domain/website and gained more organic SERP’s because of owning and using the domain name Toys.com to attract potential customers who naturally search for the term toys. This cuts down on online advertising costs, helps push down competition and simply makes sense because that is what they sell!
Read the complete story on this here
They did well with the domain/website and gained more organic SERP’s because of owning and using the domain name Toys.com to attract potential customers who naturally search for the term toys. This cuts down on online advertising costs, helps push down competition and simply makes sense because that is what they sell!
Read the complete story on this here
