TLD or no?

Britney

Member
Do all domain extensions rank the same way in Google and all other search engines or are some more highly ranked than others? I was wondering because I heard that .coms are more valuable than all others. Is this true?
 

Mallard

Member
Some don't rank as highly as others. The newer domains like .link and .info aren't given as much weight as .com and .org for example. Most .co country domains e.g. .co.in rank about the same the same as far as I know, although ones like .tv can sell for quite a bit!

I think it is partly because the sites are newer so they have no history, and also because the domains are more specialist.
 

Irfan Shafi

Member
Google’s John Mueller has just published on the Google Webmaster Central blog how Google handles the new top level domains (TLDs). John said Google is publishing this because of the questions and misconceptions the company has heard throughout the webmaster community.

In summary, there are no TLDs that Google finds preferential to others; they are all treated equally in rankings. There are some geo-specific TLDs that Google will default to a specific country and use that as an indicator that the website is more important in a specific geographic region. But all TLDs are treated equally.

https://webmasters.googleblog.com/2015/07/googles-handling-of-new-top-level.html
 

Mallard

Member
Google may handle them equally, but with some hosters blocking things like links to .link domains as they view it as spam ( a problem I just ran into), the new domains can't get as many backlinks or rank as highly on the criteria Google uses to rank sites, even if Google themselves apply the criteria the same way for all domain extensions.
 
Last edited:

Jason76

Member
An extension belonging to a certain nation would cause that website to rank higher on that nation's version of Google. For instance, Jobs.ca would rank higher on Google.ca, then on Google.co.uk. However, though, this rule doesn't apply to national extensions which have been made broader in scope like.io, generally speaking.
 

overcast

Member
I do prefer TLD because these days there are lot of domain names. And it can be really hard to keep up with such domains. I think with enough risk there can be time we can make use of any domain. I think .business and .club are being two popular domains being used by many. I'd say such TLDs are worth using if possible.
 

Makefort

Member
Google’s John Mueller has just published on the Google Webmaster Central blog how Google handles the new top level domains (TLDs). John said Google is publishing this because of the questions and misconceptions the company has heard throughout the webmaster community.

In summary, there are no TLDs that Google finds preferential to others; they are all treated equally in rankings. There are some geo-specific TLDs that Google will default to a specific country and use that as an indicator that the website is more important in a specific geographic region. But all TLDs are treated equally.

https://webmasters.googleblog.com/2015/07/googles-handling-of-new-top-level.html


Well, that is nice to know indeed, although they could offer more options on geo-specific TLDs. At least for personal / private users and not big businesses and such
 

Parth

Member
Mallard has a good point. It's disingenuous for Google to suggest that all domain extensions are treated equally, when the reality is that is the first big 3 had years of a head start. That's years of building do follow links, years of getting crawled by Google's spiders, years of being indexed, and years of being shared on social media. Not to mention that going from just a few extensions in the wild, to releasing several generics at a time also water down their value and is another obstacle to getting ranked.
 
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