The Subtle Approach

[Connected]

Do you think subtleties are a good way to market your goods or services online? If so, how would you approach that method? A lower than average keyword placement ratio for example?

 

[ritchie]

I think key-wording the headings is really vital. I feel that subheadings are a great way to sell but I am not sure of how to appropriately do this, without compromising the keyword placement ratio.

 

[Mallard]

I'm not sure how you would market a site subtly. "If you build it they will come" doesn't really work with websites. I suppose you could get it mentioned on forums and try word of mouth, but that can get easily drowned out by a new craze. There's a reason people use up-front advertising, and it is because it works.

Ritchie is right that subheadings matter, particularly with keyword searches.

 

[Swisslist]

I personally find up-front advertising annoying and distracting. Most of what I find on the Internet is through Google searches, and to get noticed on search pages, a company isn't going to use heavy-handed tactics.

 

[ritchie]

I agree with you Swisslist; up-front advertising can be annoying and distracting. I always wonder if marketing a site in this way works for some people and to what extent?

 

[Simone]

Some of the aggressive types of advertising can actually come across as annoying and offputting but the truth is that it works, and that is why people keep doing it. I especially hate those pop-up lightboxes that sprawl across the screen endlessly on some sites but I hear they are really effective for sign ups.

 

[Swisslist]

That might work for sign-ups, but will that translate to conversions? If all I do is sign up for something just to keep it off my screen, I'm probably bot going to buy anything.

 

[Kaitlin]

I agree with Swisslist. I usually just leave a website that has those kind of annoying ads running across the screen while I'm trying to read something, but if I absolutely have to read the article on that blog, and the ads keep popping up multiple times, then I will just sign up with a bogus email just to get them off the page.