The Story Behind the NamesCon Brand Changes

domainking131

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The past year has been marked by many new developments for the NamesCon organization, and we have just a few more tricks up our sleeve for you! You may have noticed some visual and structural changes to the NamesCon website in recent days. While this is very much a work in progress, we wanted to uphold the transparency and honesty we’ve built within the industry and share the motivation behind these changes as they’re happening.

Defining the goals of a brand restructuring
After joining the WorldHostingDays family in late 2016, we recognized this was a prime opportunity for self reflection and improvement. We’ve used this window to take advantage of the influx of new talent and infrastructure by examining how we could improve our flagship 2018 event in Las Vegas. This process led to bigger-picture ideas for brand growth and development, and a decision to reach new markets by introducing smaller regional events focused on education.

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