The problem with “.brand” domain names

Prashant Sharan

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The structure of domain names and ICANN rules hamper .brand domains.

Earlier this week ICANN posted a notice from Honeywell that it wants to terminate its .honeywell domain name. These domains–with a trademark after the dot–are commonly referred to as .brand top level domain names.

They were shoehorned into the existing framework for top level domains, making them hard to use in innovative ways. A couple of the comments on my post about Honeywell’s withdrawal point these out.

One commenter, who goes by the name Snoopy, questioned what should go left of the dot in a .brand domain for the company’s main website. He said www.brand is a possibility.

Source
 
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