The popular dot-brands

Digital Pandit

Well-Known Member
Country flag
It occurred to me recently that my regular coverage of companies that choose to abandon their unused dot-brand gTLDs may have created a misleading impression that the dot-brand portion of the new gTLD program has been a big old waste of time.

I make no apologies for this. As a news guy, I look for deviations from the norm — “man bites dog” stuff — when deciding what to write about, and that quite often means reporting what could be considered Bad News.

When companies do adopt their dot-brands in a big way, they tend to do it rather quietly and almost always in a foreign language, so the news doesn’t usually cross my radar until long after it has ceased to be timely.

But it is true that the background noise of dot-brands is that quite a lot of them are being actively used to varying degrees, and I’m feeling some sense of obligation to report on that activity too, despite it being thoroughly un-newsworthy.

So here I present an unofficial list of the top 10 most-used dot-brands.

It’s based on how many active web sites I’ve found in each of the 460-odd dot-brand gTLDs I regularly spider.

I count a “dot-brand” as any gTLD that has Specification 13 in its ICANN contract, and here I’m defining an active web site to exclude redirects to sites in other, off-brand TLDs.

The numbers may not be precisely accurate today, because sites come and go, but I think they’re a decent guide.

I’m also fairly certain that “number of active web sites” is an absolutely terrible way to compare and rank dot-brands, but if nothing else I think the metric is a good indicator of enthusiasm for dot-brands (by the brand, if not necessarily its customers).

Here goes.

.seat — SEAT, S.A.
.lamborghini — Automobili Lamborghini S.p.A.
.bmw — Bayerische Motoren Werke Aktiengesellschaft
.weber — Saint-Gobain Weber SA
.bnpparibas — BNP Paribas


Read the full post here
 

whois



Forums dedicated to Indian domain names, including buying, selling, appraising, developing, and monetizing.

About Us

Threads
28,058
Messages
75,182
Members
7,718
Latest member
Ashish1999
Top Bottom