The Evolution of The Grooming Network and Acquisition of – With Luke Webster

The DomainSherpa audience often asks us to check in with past Sherpas to see how their business has fared since their interview. So that’s what we’re delivering today.

Luke Webster started his shaving business on a single, niche, exact-match domain name: But he executed day in and day out and reinvested profits. Today his venture, now called The Grooming Network, sells razors and blades of all types, soaps, brushes, cologne, and more.

We find out how his revenue has grown, what his vision is for the next few years, and how domain names, a “club” model and content marketing are going to play important roles in future growth.

Oh, and I ask Luke how much he paid for and why he’s financing most of his high-value domain names. It’s a great show with a great entrepreneur.


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