The domain name Purple.com was sold for $900,000

JulienJ

Member
The domain name Purple.com was sold for $900,000 in 2017.

The sales price was reported in a SEC filing from PURPLE INNOVATION, LLC. (Note 5, Page 14)

Purple Innovation is an American comfort technology company based in Alpine, Utah, USA. It specializes in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows and platform bases.

The previous owner was not even considering selling the domain name. Well, that is until he received the $900k offer!

Source
 

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