“Ancillary” .com domain name purchases might be jeopardized when companies start using .brand domain names.
On last week’s Verisign investor conference call, an analyst asked the company what effect .brand domain names might have on .com.
Verisign CEO James Bidzos said that, even if a company adopts a .brand domain name, they won’t abandon .com. His point was that if a company like Google starts using .Google instead of Google.com (my example), it’s not going to let Google.com expire in order to save $8 a year.
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On last week’s Verisign investor conference call, an analyst asked the company what effect .brand domain names might have on .com.
Verisign CEO James Bidzos said that, even if a company adopts a .brand domain name, they won’t abandon .com. His point was that if a company like Google starts using .Google instead of Google.com (my example), it’s not going to let Google.com expire in order to save $8 a year.
Source
