According to TheFinancialBrand.com, the Texas company Arp State Bank recently became 'American State Bank.' One problem though, there's already a bank in Texas with that exact name. So, do you think this will cause confusion among consumers? I'd say most definitely yes! (Never mind the other financial companies outside Texas who also share this same name.) Unless this problem is rectified, it's probably just a matter of time before a trademark infringement case ends up in court.