Tata’s foray in to e-commerce with a 25-year plan

domainking131

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The Tata Group have just forayed in to e-commerce with the name TataCliQ.com. But for the very first time the management of the retail firms Infiniti Retail and Trent, the Rs 2200 crore listed entity, would be working together to make the e-commerce foray a success. This is part of an omni-channel experience for the consumer. Finally, brick and mortar retail is opening its wings to win the consumer on all the channels of sales. TataCliQ.com allows customers to buy products online which can be returned in any of the physical stores – Westside or Croma.

“This is a first-of-its-kind phygital e-commerce marketplace brings to India a smart combination of the reassurance and in-store experience of a large on-ground network with the convenience of online shopping, bringing the best of both worlds together,” says Cyrus P Mistry, Chairman of the Tata Group.


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