Start-ups and .IO

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Two technology start-up companies that use .io domain name are to campaign on behalf of the exiled natives of the islands represented by the ccTLD.
In recent years .io became a popular TLD among young tech firms squeezed out of .com by the lack of decent available names.
It could be understood to mean “input/output”, but the ccTLD actually represents the British Indian Ocean Territory.

Two .io-using start-ups — Seats.io and BigBoards.io — said late that they have pledged their support to the cause.
In a press release, Seats.io’s “Chief Everything Officer” Ben Verbeken said the company will soon launch a web site at thedarksideof.io, “where companies can pledge to match the cost of registering their .io domain name with a donation to a Chagossian group or charity.”
.io names currently cost about $100 for the first year and about $50 a year thereafter.
Verbeken said: “When we learned about the Chagossian people’s story, we had two choices. We could give up our domain name and change the name of our business. But we would just be running away from the problem. So we decided to accept our social responsibility and actually help the Chagossian people a bit.”

The complete story and the cause can be found on The Guardian

Source: DomainIncite
 

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