SportsAuthority.com With Over 100 Million Visitors a Year Hits The Auction Block

IT.com

domainking131

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Hilco Streambank is auctioning off the intellectual property assets of The Sports Authority, Inc.., including its brands, trademarks, patents and web and customer assets and the domain names owned by the company (the “Assets”).

On the domain front Sports Authority owns 628 Domain Names including SportsAuthority.com which got more than 111 Million visits in 2014 and More than 126 Million visits in 2015.

Also Included in the auction is the naming rights to Sports Authority Field at Mile High – Home of the Super Bowl Champion Denver Broncos.

Source
 
Sports Authority’s offers merchandise from leading national brands such as Adidas or Nike. It's not unusual it needs so many domains or assets.

Sportsauthority is currently drawing up interest from buyers that wish acquiring all or some of the Assets. We shall se which companies are going to put investment in those assets.
 

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