Sometimes shorter is not better: StreetHub.com rebrands to Trouva.com

IT.com

domainking131

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TechCrunch.com published a post about a UK startup, Streethub.com raising another $2.4 Million in funding.

StreetHub.com “helps independent shops and boutiques be discovered and sell online, including offering ‘click and collect’ functionality via its mobile app and 90 minute local delivery”.

“It’s also launching a new brand and consumer-facing offering: Trouva is an e-commerce site that promises to curate and make available items to buy from its 350-strong network of independent shops and boutiques.”

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