Sometimes shorter is not better: rebrands to


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Staff member published a post about a UK startup, raising another $2.4 Million in funding. “helps independent shops and boutiques be discovered and sell online, including offering ‘click and collect’ functionality via its mobile app and 90 minute local delivery”.

“It’s also launching a new brand and consumer-facing offering: Trouva is an e-commerce site that promises to curate and make available items to buy from its 350-strong network of independent shops and boutiques.”

Complete story here
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