Short and Exact Match are the Keys

IT.com

domainking131

Forum Leader
Staff member
The company’s corporate site used to be Huami-inc.com, but they managed to acquire Huami.com some time ago and Huami.com is the company’s new corporate site. (Huami-inc.com is now a job openings site for the company.) Look at how the company name has evolved.

An Hui Hua Mi Xin Xi Ke Ji You Xian Gong Si => Hua Mi Ke Ji => Hua Mi => HM?

Now that they own Huami.com, will they continue and acquire the ultimate prize of HM.com? I won’t be surprised if it happens, because Chinese companies are willing to spend a fortune for a nice 门面 (literally meaning door and face). They see domain name as the door to their corporate world.

This shows Chinese companies act in the same way as those in the US and the rest of the world. They all want short .com domain name matching their company name. If you own a short .com name, it’s worth the effort to do research and see if it’s part of the name of a rising star in China’s corporate world.


Read this article to know more about the company and how it has grown
 

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