SEO: Does TLD/Extension affect Search Ranking?


This is a question for those who are really involved in developing domains rather than parking.

I would like to know whether a .in domain will fare better than say a .com or .org etc. for the same keywords if the search is from India.

Example will Google prefer to show above for the same keywords if the search is from India?

Please give your comments on this topic.


Staff member
Country flag
There does seem to be some sort of ranking bonus for .in and domains in

You could also improve your rankings in by adding a physical address in India to your website, by hosting in India, and by obtaining links from other India based websites.


New Member
There does seem to be some sort of ranking bonus for .in and domains in

You could also improve your rankings in by adding a physical address in India to your website, by hosting in India, and by obtaining links from other India based websites.
Jeff is right about the extension bonus. A case in point is my own domain

For the domain keywords "local rentals" and out of about 75 million web pages, it does not rank even in the 1st 100 (10 pages) on, but on it is ranked #2.

I have setup a Regional Php Link Directory on it and GoDaddy is both the registrar and host. So, the host may not have a bearing, but yes, with recent developments at Google, giving a local address may push up the ranking.

Another point to note is that I have not obtained any links for the site and I haven't yet got many listings either. This makes a strong case for keyword rich domain names.

A further point: if is accessed from an Indian IP address, it defaults to All the more reason for a website to go for .IN if they are targeting Indian market. Also, a redirect won't work - you need to have static and dynamic content.


New Member
Same is the case with

Out of 1 million web pages, it's #8 on and not in top 100 on

Get IN folks! Get the .IN
Last edited by a moderator:


At the local level (India) it is good. But this will discourage international buyers of .IN , as geting a .IN site to first page in the buyers country (say US or UK) will be very difficult.


New Member

There is no point in getting a .IN to the first page on a search based in a country like USA or UK. A dotIN is supposed to be targeted to India based web visitors.

The whole point is:
- If you are an India business with India market then you should use .IN
- If you are Global business with India market then you should use .IN
- If you are an India business with Global market then you should use .COM/NET/ORG etc.
- If you are an India business with only USA market, then you should use .US/.COM

and so on...

The only international domain buyers having interest in .IN without the marketing interest, are from a particular country who have somehow come to associate .IN with .InterNet
Thread starter Similar threads Forum Replies Date
Prashant Sharan Morgan Linton: Domain age does not impact SEO Resources 2
Prashant Sharan .ORG ranks the worst when it comes to SEO performance Resources 0
Prashant Sharan Morgan Linton : Hosting provider can influence your SEO Resources 0
Prashant Sharan Morgan Linton : Rebrand and change domains with a solid SEO plan in place first Resources 0
Prashant Sharan Let's look at SEO perspective on the NamesCon 2020 Auction Resources 0
Prashant Sharan SEO habits that will help you 2020 Resources 0
Prashant Sharan John Colascione: SEO rankings can weaken over time; Use only best URL New GTLDs 0
Prashant Sharan MOZ now offers a free domain name SEO analysis tool Registrars 0
J SEO vs SMO Webmaster Forum 0
Prashant Sharan Sedo revitalizes its expired domain auction search ; allows search by SEO and Google metrics Non-Indian Domains 0
D Need marketing and SEO tips? Try SEObook. Resources 2
wpfreak Check Your SEO Score For Free Marketing Your Website 19
dibon On-page SEO Business and Economy 9
marsh Choosing a top SEO company Business and Economy 7
tulip SEO tools Websites 1
Raman SEO Audit for a website Webmaster Forum 1
tulip Is SEO declining or gaining popularity? Business and Economy 15
Connected The Technical Side Of SEO Business and Economy 1
Saki Doing your own SEO Marketing Your Website 6
Roshni Wordpress SEO? Marketing Your Website 4
Britney Any way past SEO? Webmaster Forum 6
K Process for hiring SEO expert Webmaster Forum 7
Simone Forum for SEO? The Lounge 5
ritchie SEO footer links Webmaster Forum 2
Mallard HTTPS for SEO? Marketing Your Website 5
domainking131 Local SEO in 2017 and beyond Marketing Your Website 4
domainking131 How a Google Analytics change may be skewing your view of SEO’s value Marketing Your Website 0
domainking131 9 things most people don’t understand about SEO Webmaster Forum 4
domainking131 7 SEO keyword types you probably never tried Webmaster Forum 4
domainking131 The perfect local SEO landing page Webmaster Forum 2
Jas How TLD affects SEO Marketing Your Website 12
domainking131 Google coughs over “New-TLDs-as-SEO-boost” claims New GTLDs 2
W AI Is Changing SEO Faster Than U Think The Lounge 2
domainking131 A Beginner's Guide to Creating Content for SEO Marketing Your Website 2
D Yoast SEO Marketing Your Website 20
domainking131 7 Secrets of Professional SEO Article Writers Marketing Your Website 3
domainking131 SEO Copywriting: How To Write Content For People and Optimize For Google Marketing Your Website 3
domainking131 How To Write Perfect SEO-Optimized Articles in WordPress Marketing Your Website 4
amiable ~ Seo Link For Sale 0
domainking131 When choosing a domain to Maximize SEO Choose your brand name Non-Indian Domains 0
domainking131 SEO.Ninja was April Fool's joke Webmaster Forum 0
D Cheap SEO Domains for sale Non-India Related Domains 1
Y What is the importance of tags(H1, H2) in SEO? Webmaster Forum 4
Y What is the best SEO or SMO? Marketing Your Website 15
DomainSherpa 16 New TLDs, Which Don't Suck; SEM & SEO Results for New TLDs; .Whatever or Dash?... The Lounge 0
ramkumaritrvs FREE GIVEAWAY - $5 Free Coupon Seo Clerks - 15000 Free Twitter Followers For Sale / Advertising 0
D, NewDelhi, Seo... - $5 Each For Sale 1
D SEO & WEB - Make Offer For Sale 0
S Awesome Brandable and SEO friendly domains at Sedo. Dont Miss!! External Auctions 0
domainking131 SEO training made easy!! Marketing Your Website 3
Similar threads


Forums dedicated to Indian domain names, including buying, selling, appraising, developing, and monetizing.

About Us

Latest member
Top Bottom