Ashok Prasad, a 35-year-old grocery shop owner in a small town on the outskirts of Bhimtal in Uttarakhand, has been looking to upgrade his feature phone. He wants a smartphone to watch Hindi movies and songs and get local weather updates. For this, he's willing to do two things: wait for such smartphones to get cheaper, and skip 3G and go straight for a 4G device.
Prasad represents the customer that little-known handset makers such as Jivi, Ziox and Swipe are looking to tap in rural and semi-urban India. They join bigger rivals like Samsung Electronics, Micromax Informatics and Lenovo in jumping onto the bandwagon, taking advantage of 4G network rollouts by telcos, declining device prices and rising aspirations. Experts say the entry of virtual network operators may also act as a catalyst in the adoption of 4G phones in rural areas.
Source
Prasad represents the customer that little-known handset makers such as Jivi, Ziox and Swipe are looking to tap in rural and semi-urban India. They join bigger rivals like Samsung Electronics, Micromax Informatics and Lenovo in jumping onto the bandwagon, taking advantage of 4G network rollouts by telcos, declining device prices and rising aspirations. Experts say the entry of virtual network operators may also act as a catalyst in the adoption of 4G phones in rural areas.
Source