Digital Pandit
Well-Known Member
Weight Watchers rebranded itself as “WW” last October, just three months after acquiring the premium two letter domain name, WW.com.
Switching to shorter names can be a benefit for businesses, particularly in China. In the case of Weight Watchers, this domain rebranding actually hurt revenue.
Source
Switching to shorter names can be a benefit for businesses, particularly in China. In the case of Weight Watchers, this domain rebranding actually hurt revenue.
Source