Registry offers “$2,500” to soften the blow for new .inc registrants

Prashant Sharan

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The newly launching .inc gTLD may be eye-wateringly expensive, but the registry is offering a package of incentives it reckons adds up to a $2,500 value to new registrants.

Intercap Registry’s .inc went into sunrise today. It’s expected to have retail price of $2,000 and up when it goes to general availability May 7. Sunrise registrants can expect to pay a couple thousand more.

Given the high price, and the fact that many businesses that end in “Inc” will likely view it primarily as an opportunity to waste yet more cash on defensive registrations, I’ve always been a bit skeptical of this particular gTLD.

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