Registrations might just be biggest vanity metric when it comes to new gTLDs


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.TOP has been the #1 new gTLD for a while this year, and even now they sit at the #2 spot when it comes to registrations…but their one-year chart tells a different story:

Ouch. This doesn’t look like a chart that would make you think this is one of the top new gTLDs. Think about it, if a stock, cryptocurrency, or piece of real estate had a one year chart that looked like this you definitely wouldn’t jump to put your money into it.

So why then are new gTLDs so interested in touting registration numbers? Isn’t registration growth, i.e. a chart that goes up and to the right the real metric of success?

The challenge is, consumers don’t really know any metric other than registrations. Instead they hear marketing campaigns that brag about registration numbers and think, well if that’s one of the most-registered new gTLDs, it must be hot. If they just took a second to look at the registrations over the course of the year, they’d see the reality.

The chart for .CLUB is a much better example of a new gTLD that sits in a top spot, and is growing:

So while .TOP started 2017 with close to 5M registrations, and with 2.4M still sits in the #2 spot, it literally lost half of its registrations over the course of the year.

Read the complete article here


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