Rediff launches YouTube-style site

IT.com

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Ishare: Home

Launched on a subdomain of Rediff

Text in English but content that caters to Indians at home and abroad, iShare also allows the sharing of music and photos.

For the launch, the company has teamed up with India-based satellite TV channel Zee TV, asking users to post their audio and video clips as part of an online talent contest. The winner performs at the finals of Zee’s music talent show Sa Re Ga Ma.
 

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