Qihoo 360 rebrands its Search Engine from So.com to Haosou.com


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Qihoo 360 has taken a shorter brand and made it longer, launching its new search brand Haosou.com and re-directing the traffic from its previous search engine domain So.com to Haosou.com.

“360 changed its search engine brand name and its logo trying to help users easily remember and understand.

One insider believed that Haosou is more applicable in mobile internet market and Haosou could be sub-brand of Qihoo 360 which can make it an independent search brand.

Qi Xiangdong also said that Haosou.com can provide more opportunities for 360 search business, which made 360 search business adapt to mobile internet’s development.”
“Sou” in Chinese means search while “Hao” means good; Haosou brand’s own explanation is that, it’s a good search engine and does not do bad.”

What do you think of the move?
Is it going to affect their business in an adverse way?
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