Purple Mattress upgrades to Purple.com

domainking131

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After contacting the owner to ask about the status of Purple.com, Jeff Abrahamson indicated to me that he was in talks to sell the domain name. Judging by a tweet Jeff posted a few days ago with his new url, ISoldPurple.com, it looks like Purple.com was sold.

The buyer of the domain name appears to be Purple, a mattress startup that was reported by TechCrunch to have been involved in a $1.1 billion deal. The mattress startup uses OnPurple.com for its url, and Purple.com would obviously be a major upgrade.

Although some of the Whois registrant information is obscured by Whois privacy, the part that is visible gives away who bought the domain name. The Registrant Organization is listed as Purple Innovations LLC. The first sentence on the mattress company’s Terms and Privacy page says, “
Welcome to Purple Innovation, LLC dba Purple’s (“Company”, “we” or “our”) website (“Website”).”

https://onlinedomain.com/2017/11/06/domain-name-news/afternic-sell-buy-domain-names-registrar-list/
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