Poly.com acquired in advance of rebrand by Plantronics

IT.com

Digital Pandit

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A California company called Plantronics acquired a company called Polycom in a $2 billion deal announced last year. This morning, I saw a Google Alert about the company rebranding as Poly. The acquisition and rebrand was covered by eWeek. Smartly, the company acquired the matching Poly.com domain name in advance of the rebrand news.

In looking at the Whois record for Poly.com, I can see the domain name is registered with Whois privacy protection at Brandsight, a corporate domain name and brand management firm helmed by Phil Lodico, Matt Serlin, and Elisa Cooper.

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