Outside.in - Major Publicity for an Indian Domain Name

[ekaln]

http://searchengineland.com/070301-075204.php

I especially liked how the site creatively solved the domain name problem by using a ".in" extension.

http://venturebeat.com/2007/02/28/will-outsidein-nail-the-community-web-site-maybe/

The U.S. based website Outside.in is getting huge publicity in the tech community:

A wave of companies have tried, but failed. But Outside.in, a new Brooklyn, NY start-up is looking very good ? as good, if not better than any we?ve seen so far. Its visual presentation is nice and simple (see screenshot at bottom). It uses AJAX and other technologies to improve upon efforts preceding it.

 

[Jeff]

A great success - CNN is investing in this company and placing information from it on the CNN home page.
CNN.com Invests Millions In A .IN | The Domains

 

[Ceres]

It's a good domain hack. Even though Outside.in's target audience is the US, the site still has a decent Alexa rank in India of 23,456 (Alexa rank in the US is 5,749).