I agree wholeheartedly that there needs to be more development. Still, I'm not sure why a bewildering number of gTLDs would be competitive with a recognizable ccTLD that can be used by a whole nation as a rallying point. After all, the future of most gTLDs will be dubious; and even those that will survive will have a shadow of failure cast across their prospects by the poor performance of the others. Such uncertainty will drive business owners toward safer options. Let us remember that business owners are taking a risky and expensive investment decision by developing a website. The only temptation toward a new gTLD that I can conceive of would be a low price; and yet the new registries won't be able to survive their initial lean period unless they charge quite a bit for domain registrations -- as the ICM registry did with .XXX. And these gTLDs, generally speaking, won't help a business identify itself as an Indian business to an Indian audience. Assuming for the sake of argument that .PW became a mainstay of the worldwide web, the majority of .PW websites would be scattered across the globe -- just as .COM, .NET, and .ORG are. An Indian housing appraiser will be overlooked by the Indian audience if he relies on HouseAppraisal.PW rather than HouseAppraisal.IN. At best, another TLD such as .INDIA could attempt to match the unique identifying features of .IN. But then the new TLD is simply redundant. Frankly, I don't see how new TLDs will survive unless their marketers can outshout the marketers for other gTLDs and convince people that they offer unique benefits. All that shouting for attention by registry marketers will up the ante for the marketers of competing gTLDs -- driving up the registries' advertising costs just as prices go up in any auction format. And who will pay for these marketers? Why, those registering these new gTLDs! In comparison, .IN needs no introduction; so it can remain affordable. Here in the USA, I know what demographic is involved if I find a .IN website. But if I stumble across .PW, say, then I know nothing. Therefore the new gTLD (.PW in this example) is weak in comparison to .IN because it conveys nothing and is interchangeable with (and liable to be confused with) many other gTLDs.