One-word .CO domains are hotter than ever with startups

Prashant Sharan

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No matter where in the world I go, I see a startup branding on a one-word .CO domain name. In July I was in Denmark and one of the top scooter companies there, Wind was branding on Wind.co.

Then, I get back to SF and I’m walking to the office, and there it is again, another startup, another one-word .CO, this time with Nura.co a new headphone company.

Today I was taking a look at DNJournal’s list of top domain name sales and there’s .CO again, taking the #3 and #4 spot with Generate.co selling for $39,500 and Octane.co selling for $27,500.

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