On Deck Capital Acquires BusinessLoans.com Domain Name


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On Deck Capital, Inc. has acquired the premium generic domain name BusinessLoans.com for an undisclosed amount.

On Deck Capital was founded in 2006 and went public in 2014 with about $520M in total funding from 9 rounds according to CrunchBase.

So why would a company like On Deck want to invest in an asset like the premium domain name they acquired? It’s what they offer! It’s who they are! They offer business loans to small and medium sized companies!

Naturally, people use search engines to find what they are looking for. Often, they do not know a specific brand, they only know what they want/need. This often results in a web search like, business loans. Owning the generic domain name BusinessLoans.com, not only prevents another competitor like Cabbage from using it against On Deck, it allows On Deck another opportunity to “own” the search results for that important term. Save ad spending and offers a lot of options.

Advertising. What makes more sense to a potential customer looking for a business loan, other than BusinessLoans.com? Nothing! Well, maybe BusinessLoan.com, the singular, but interestingly enough, there is great potential that On Deck has acquired that domain as well.

Although whois records are currently not showing publicly that On Deck has acquired either domain name, both have recently transferred to corporate domain name protection service MarkMonitor, who On Deck uses.



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