Noting the rise in Hindi language ad spend. My personal interest is specific to the online insurance sector where ING Birla Kotak among others have increased Hindi language ad spend. This bodes well for the English / Hindi language mix and my faith in the Hindi language (dot) com generic reference frames. In the future any institutional / international company worth it's salt has to buy into the com brand. The greater advertising in Hindi, the greater the educational benefits for the foreseeable future.