Not owning the exact match domain could be a liability

domainking131

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I wish every startup founder, brand manager, and other people responsible for buying company domain names could read an article published by Zalmi Duchman on Forbes.com today. The article is entitled, “How I Blew 50 Grand On My Journey For The Perfect Domain Name,” and it offers some valuable insight to people considering a domain name that isn’t the exact .com match (EMD) to their brand.

Duchman discusses his startup called Fresh Diet. Instead of buying the FreshDiet.com EMD from the owner of the domain name, Duchman hand registered TheFreshDiet.com. Duchman explained that the owner of FreshDiet.com was asking $20,000 for the domain name, and he opted to not spend the money. Long (but interesting) story short, Fresh Diet became a big thing, and Ducman wrote that “our continued growth fueled my concerns that not owing FreshDiet.com would become a liability over time.

Source: Domain Investing
 

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