Negative domain names

IT.com

Jeff

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I used to avoid these but see more and more that they can be good brands. Some real world examples:

- Slack (implies laziness): business productivity tool

- Banana Republic (unstable Latin American dictatorship): midmarket clothing brand

- Hotwire (stealing a car): Travel website

- Urban Decay (city becoming ugly): Beauty products

- Liquid Death: Water
 

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