Morgan Linton's views on extension being good for a company without being good for Domainers

Prashant Sharan

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Here’s a question that’s worth pondering over the weekend. Can a domain extension be good for a company but bad for a Domainer? This is top of mind for me because yesterday I wrote an article about .BANK, and people seemed to get confused about why I thought it was a good domain extension for banks.

With an extension like .BANK, domain investors actually can’t own it, you have to be a bank to buy it, so no – it’s not something for investors. That being said, it has a rigorous verification process that allows you and me as consumers to know that if a company is on a .BANK domain, they’re a real bank and not a scam.

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