Morgan Linton: Yes, new gTLDs can market themselves without calling Domain Owners Cybersquatters, ri

Digital Pandit

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Like most things in life there are two roads you can take when you’re releasing a new product, service, solution, or technology. You can decide to bash the competition, as Apple famously did in their very successful Mac vs. PC ads…remember these?

Or you can decide to highlight what makes whatever it is that you’re doing so incredibly amazing and awesome, like Sonos does in this ad.

I’m not sure there’s a right or wrong answer to what is the most effective, and in fact, sometimes doing a bit of both works. While I gave an example above of a Sonos ad that highlights how great the Play:1 is…they also have an ad that bashes the competition like this one here:

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