MORGAN LINTON: Why I continue to focus on investing in two-word .COMs

Digital Pandit

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While I don’t hold back on my excitement around seeing companies build strong brands on extensions like .IO, .CLUB, .ME, .XYZ and many more, as an investor my focus is on .COM. Also, as a startup founder I made the very conscious decision to brand on .COM since I believe that founders who brand on an alternative extension have all kinds of issues that I personally don’t feel like dealing with.

That being said, there’s more proof now than ever before that a startup can build a multi-million dollar or even billion dollar business on a non .COM. While that is exciting news, for domain investors, I think it’s very hard to build a strong investment business without keeping .COM as their core focus.

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