Morgan Linton: Try this recall test before rebranding

Digital Pandit

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A few years after we started Bold Metrics I was at an event with a bunch of other startup founders. Word got out that I knew something about domain names and a founder said to me, “hey – we’re rebranding, let me know what you think of our new name!”

The brand name he followed with is one that I cannot remember to this day, and I couldn’t remember five minutes later…and I knew this the moment I heard it.

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