Morgan Linton : Rebrand and change domains with a solid SEO plan in place first

Prashant Sharan

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When we first started Bold Metrics back in 2012, we weren’t called Bold Metrics, we were called Fashion Metric. As time went on we realized we had picked a brand name that wasn’t a great fit for us. Our company uses machine learning to predict body measurements, we didn’t focus on fashion, we don’t go to fashion shows, and honestly, nobody on our team really knows much about fashion, our focus is data and metrics.

Companies that use us find that we provide data they’ve never had access to before, it’s incredibly useful for them and helps them do, well, bold new things in their business.

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