Morgan Linton on whether startups opt for .net if a .Com isn't available.

[Digital Pandit]

A friend of mine is buying a domain for his startup, it’s not their primary domain, it’s the name of a product. The .COM that matches the product domain is owned by a multi-billion dollar company so while it’s still possible to buy, getting it for less than six-figures would be unlikely.

So when it came to their second choice, .APP was what they were looking at, and after that .CO. I was surprised that .NET wasn’t in their top two so asked my friend a bit more about that.

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