Morgan Linton: Domain investors, when quoting comps, make this one mistake

Prashant Sharan

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Just like the physical real estate world, quoting “comps” (aka comparable sales) in the domain name world can be a very useful way to help a prospective buyer understand what the market value for your domain name could be.

When I’m in a negotiation, I often use comp – my go-to resource for the last decade has been NameBio since they make it super easy to search for domains that start with, or end with, a word, and I love two-word .COMs so I end up doing this quite a bit.

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