MMX .luxe premium sale totals $100,000

Prashant Sharan

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MMX says it has sold a package of premium .luxe domain names for $100,000.

The registry announced this week that it has sold “a small number of .luxe names for a combined value of $100,000 in a single trade”.

Depending on what that “small number” is, the individual per-domain value may not be all that much.

MMX CEO Toby Hall would only tell DI that the package comprises fewer than 100 domains.

That would still put at least a four-figure price on each domain, which I’m sure many domainers would regard as near-miraculous for a string such as .luxe.

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