Dibon, this is some great advice and something I wish I knew when I first started my business. Every business is unique and the business plan should be treated as such.I'd say never adopt what you've seen working for other people and assume that the same idea or concept is going to work for you. Formulate a strategy and always remember that your competitor is always looking to outdo you.
Hey Marsh, great advice. I think that sometimes we forget to come up with a good business plan especially one that suits our own business.What I've realized is that most people love to ask for ideas from everyone and end up being confused. Figure out the marketing strategy that works for your business, draw up a plan and stick to it.