KPMG dumps its .com domain for dot-brand gTLD

Digital Pandit

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KPMG has become the latest company to dump its .com domain in favor of its dot-brand gTLD.

The company recently announced that it is now using home.kpmg as its primary web site domain, replacing kpmg.com.

The migration appears to be complete already. URLs on the old .com address now bounce users to the equivalent page on .kpmg. Web searches for KPMG return the .kpmg domain as the top hit.

KPMG said in a press release:

The move enhances the KPMG brand through a strong, simplified name, and provides end users with a level of assurance that any site that ends with .kpmg is owned and operated by KPMG.

Since the top level domain can only be used by KPMG, visitors to sites that use the new top level domain can easily confirm its authenticity and be assured that the information they contain is reliable and secure.

Source
 

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