Digital Pandit
Well-Known Member
Philip Morris International (PMI) is a multi-billion dollar corporation producing tobacco products, one of which is the IQOS electronic cigarette.
The IQOS device is very popular; initially launched in 2014 in Nagoya, Japan and Milan, Italy, IQOS is being gradually rolled out to other countries; by the end of 2016 it was available in over 20 countries. PMI has projected that when 30 billion units are sold, IQOS would increase profits by $700 million.
Source
The IQOS device is very popular; initially launched in 2014 in Nagoya, Japan and Milan, Italy, IQOS is being gradually rolled out to other countries; by the end of 2016 it was available in over 20 countries. PMI has projected that when 30 billion units are sold, IQOS would increase profits by $700 million.
Source
