IQOS .com : From a Sedo domain sale to a multi-billion dollar smokeless brand

Digital Pandit

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Philip Morris International (PMI) is a multi-billion dollar corporation producing tobacco products, one of which is the IQOS electronic cigarette.

The IQOS device is very popular; initially launched in 2014 in Nagoya, Japan and Milan, Italy, IQOS is being gradually rolled out to other countries; by the end of 2016 it was available in over 20 countries. PMI has projected that when 30 billion units are sold, IQOS would increase profits by $700 million.

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