Indian Brands using Generic Phrases/Keywords - .IN and .CO.IN

Discussion in 'General Indian Domain Name Discussion' started by Aubits, Mar 23, 2019.

  1. Aubits

    Aubits United States Active Member

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    A recent trend in Indian marketing/advertising shows few companies using Phrases (social media) and .in/.co.in domains. Many Indian corporations own their brand names in .in/.co.in, however we think this is a new strategy where they are beginning to use multiple domain names in their category. Obviously with .com we have seen this over the years, owning a generic category killer domain has been a strategy.

    Here are some of them:
    Bajaj - a large corporate name in India with many brands
    Allabouthair.in
    [​IMG]
    Raymond - a household brand in clothing
    Tailoryourstyle.co.in
    [​IMG]
    AllOut - another household brand
    FightDengueforyourfamily.in
    [​IMG]
    Oral-B (P&G Company)
    ElectricToothBrush.co.in
    [​IMG]

    If this trend continues, we can expect many companies in India fighting over their #slogans or underlying category killer keywords. Thanks to the domainers in India who contributed this information. We think this is only the beginning and a much welcome sign.
     
  2. dealdomains

    dealdomains India Member

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    Infact I found most of the big brands have used co.in ,
    Check out adidas.co.in
    SBI.Co.in
    mgmotor.co.in
    iobnet.co.in
    StandardChartered.co.in
    indeed.co.in

    and many more. I still feel co.in is more co-operate oreanted extention over .in
     
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  3. Aubits

    Aubits United States Active Member

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    Sure...good point. Although this article is about Big Brands using Generic Domains or Generic Phrases
     
  4. Aubits

    Aubits United States Active Member

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    Walmart India using BestPrice.in for their wholesale market website and advertises in store .
    Another use of generic keywords in addition to the brand name
    [​IMG]
     
  5. Aubits

    Aubits United States Active Member

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    Diamond Producers Associate using a Keyword slogan RealisaDiamond.in [​IMG]
     
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