Indian Brands using Generic Phrases/Keywords - .IN and .CO.IN

Aubits

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A recent trend in Indian marketing/advertising shows few companies using Phrases (social media) and .in/.co.in domains. Many Indian corporations own their brand names in .in/.co.in, however we think this is a new strategy where they are beginning to use multiple domain names in their category. Obviously with .com we have seen this over the years, owning a generic category killer domain has been a strategy.

Here are some of them:
Bajaj - a large corporate name in India with many brands
Allabouthair.in

Raymond - a household brand in clothing
Tailoryourstyle.co.in

AllOut - another household brand
FightDengueforyourfamily.in

Oral-B (P&G Company)
ElectricToothBrush.co.in


If this trend continues, we can expect many companies in India fighting over their #slogans or underlying category killer keywords. Thanks to the domainers in India who contributed this information. We think this is only the beginning and a much welcome sign.
 
Infact I found most of the big brands have used co.in ,
Check out adidas.co.in
SBI.Co.in
mgmotor.co.in
iobnet.co.in
StandardChartered.co.in
indeed.co.in

and many more. I still feel co.in is more co-operate oreanted extention over .in
 

Aubits

Active Member
Country flag
Infact I found most of the big brands have used co.in ,
Check out adidas.co.in
SBI.Co.in
mgmotor.co.in
iobnet.co.in
StandardChartered.co.in
indeed.co.in

and many more. I still feel co.in is more co-operate oreanted extention over .in
Sure...good point. Although this article is about Big Brands using Generic Domains or Generic Phrases
 

Aubits

Active Member
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Walmart India using BestPrice.in for their wholesale market website and advertises in store .
Another use of generic keywords in addition to the brand name
 
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